Aug17
welcome message, email program, email strategy, bath and body works
Bath and Body Works Email Strategy
I visit Bath and Body Works about twice a year when they have their semi annual sales going on. Its hard enough for me giving out my phone number when stores ask for it, however realize that they aren’t just going to start calling me, lets hope not at least. In addition to the phone number they ask for my email as well and its more of a convenience factor for me to say “no thanks,“ to just get out of the store opposed opposed to wondering what type of extra deals I may receive.
I was reading an article the other day on their email program and found out they have over 10 million addresses, crazy right?! So then I had to do some digging on what makes their email strategy so successful. I went to their site to sign up and they are giving away one of my favorite lip glosses free, limited time offer of course, just for signing up. So I did.
The article mentioned that people that signed up would receive the free lip gloss promo in their inbox and then have to take it into the store to receive, smart thinking. Typically welcome messages are sent immediately or within a week of signing up depending on the opt in process. Bath and Body Works highlights that the first message I’ll receive will be within one week. I’ll be interested to see what happens, whether I made it in time for the limited time offer or if Ill just receive a standard welcome message.
Posted by MindComet on Aug. 17, 2007