MindComet

Let’s Go Rangers!

Geotargeting is an excellent way to provide your subscribers with timely and relevant content.  Its easy to implement by collecting either the users’ zip code or state.

My favorite hockey team has always been the New York Rangers.  My folks grew up in NY/NJ.  My dad always watched their games. I was born into it.  Recently I signed up for their mailing list and my first email by them was a doozy.

This is an extremely well-executed example of geotargeting-based messaging done right.  They know I live near Tampa, so they sent me an email to buy to tickets to a Rangers /Lightning game on two separate occasions.  All it entails is to segment your database by state or zip code.  Elementary stuff, really.

If anyone reading this will be in Tampa on Wednesday, November 26th, come by the St Pete Times Forum… Say hello.  I’ll be in section 203, row K.  Let’s Go Rangers!

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Posted by MindComet on Sep. 23, 2008

Luck of the Irish and the BoSox

Saint Patty’s day is by far one of my favorite holidays - Im Irish and you get to drink green beer.  I also love that my favorite sports team, who else but the Boston Red Sox has apparel to match the luck of the Irish.  I received this email the other day and was instantly drawn in - why wouldn’t I want to update my Red Sox wardrobe and be festive for the upcoming holiday . 

Although this email was targeted to me in a non intended way, I don’t believe the MLB is doing anything to target based on gender or preferences.  Im pretty sure all the Red Sox fans got it as well because I haven’t received any other targeted messaging such as women’s only clothing.  I was reading The Email Wars blog the other day on gender specific emails and was frustrated for them that they were receiving the wrong gender based emails.  Luckily, the Red Sox have my support regardless if they win or loose so the non segmented emails can continue.  If it were another store/brand though, that may not be the case.

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Posted by MindComet on Feb. 27, 2008

Adjust Send Schedules Around the Holidays

My three-day weekend was fantastic.  I went to a few bars, went to the movies, a cookout with my closest friends, and karaoke night (my renditions of “Wanted Dead or Alive” and “On the Road Again” garnered me two standing ovations, but I digress…) I couldn’t have asked for a better holiday.

But when I returned to work on Tuesday, I was immediately stressed. My inbox was flooded with newsletters and sales offerings desperate for my attention. Because of the abundance of emails, my attention was concentrated only on the ones related to my daily tasks at hand.  The others merely fell by the wayside, or in this case, the delete button.

As a rule of thumb, don’t send any emails for your campaign until at least 3 days after everyone returns to work… It gives the recipient some time to catch their breath.  Unless of course it’s time sensitive or you’re sending to a highly segmented list.  But even if its segmented, your recipients might be as overwhelmed as I was and completely overlook your message.

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Posted by MindComet on Sep. 05, 2007