Nov12
unsubscribe, can-spam, opt out, engelbert humperdinck
Please Release Me
What if every time you wanted to unsubscribe from a list, you had to reply with this video?
I think the email marketing community totally needs to embrace this idea and shoot for a new rule provision for the CAN-SPAM act. So along with the existing rules of including a one-click opt-out link, the physical address of the mailer and a non-deceptive subject line, we can add the option of also opting-out by replying to the mailer with this video or any recording of it.
Let’s make it happen, people. Humperdinck ‘10.
Posted by Bryan Quilty on Nov. 12, 2009