MindComet

Always Test Your Unsubscribe Link

Rule of thumb: before you send any email, make sure your unsubscribe link works. It’s that simple. It may be a fairly obvious statement in regards to email marketing, yet something many overlook.

See this example below:

I received this email from Full Sail this morning and after realizing that information on their “entertainment business” degrees is irrelevant to me, I finally decided to put our relationship to rest… or so I thought. Once the very visible “unsubscribe” link was clicked, I was lead to this page:

Unsubscribe FAIL.

But this may not be Full Sail’s fault entirely. From clicking on the other links within the email, their Google URL builder states that the source is from “PasteMagazineContest”. This tells me the email was likely developed and managed by Paste Magazine as a partner / promotion deal. Shame on them both, though. For Paste not testing their email and for FullSail not providing a working unsubscribe link.

If I were FullSail, I’d get this link working ASAP as to avoid any potential SPAM complaints or even lawsuits.

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Posted by Bryan Quilty on Feb. 25, 2010