Apr02
video, goodmail
Goodmail Merges Video and Email
Video in email is inevitable and that inevitability is now closer than ever before. And I’m talking legitimate video in email here, unlike the Gmail YouTube feature I covered last week. Don’t get me wrong, I still think the Gmail YouTube feature is a step in the right direction, but Goodmail’s newly announced video service is definitely some next level ish.
Goodmail CEO Peter Horan says:
“Americans watched more than 14 billion online videos this past January alone. With CertifiedVideo, consumers can now watch videos within their e-mail in-box without having to click to an external Web site, and brands can tap into shifting media consumption habits and craft truly interactive, e-mail 3.0 marketing campaigns,“
For $5 per 1k emails (CPM), you can embed a video into email and it will actually work when sent to any AOL, Yahoo, Cox, Roadrunner or Comcast subscribers. You can check out their demo here. It can support and stream of SWF and FLV files, using Adobe Flash to play them. Now $5 per 1k is a little pricey, but just think of the potential return you’ll get using video in your email.
The power and influence of online video is undeniable and email still garners the highest ROI of any other form of direct digital marketing. It’s a match made in heaven.
Posted by MindComet on Apr. 02, 2009
I think video can be a bad thing if used wrong. Keeping the clips short is key.
Posted by SimplyCast on 04/07/2009 08:21 AM