Nov12
banana republic, gap, old navy, non profits, wwf, friends and family programs, holiday emails, boys and girls club of america
Retail Friends and Family Programs
I’ve seen more and more retail brands make great use out of their Friends and Family programs. Gap is running a promotion over the next 4 days for members of their Friends and Family to “Give & Get”.
Friends and Family of the Gap are given the option to shop at the Gap, Old Navy, Banana Republic or all three stores, saving 30% off their purchases and in return, Gap is giving 5% of what they spend to the non profit of their choosing from the list provided. Even better, if Gap’s preferred customers pass the message along to their friends and family, they will receive the same discount and 5% of their purchase(s) will go to their choice of non profit. Non profits include: WWF, Boys and Girls Clubs of America, care, The Global Fund, Dress for Success and the GAP Foundation.
Gap is trying to raise $3 million for the non profits during this particular Give & Get event. During their August Give & Get event, Gap was able to donate $1.3 million dollars to the non profits. If you’re interested in giving back, leave a comment and we’ll the pass the message along to you.
What perfect timing to knock off some of that holiday shopping and why wouldn’t you want to shop for a great cause?!
Posted by MindComet on Nov. 12, 2008