Jul22
social networks, roi, interactive media
Email as Digital Glue
Earlier last week entrepreneur and overall media junkie Greg Cangialosi spoke in Boston about “Email Marketing’s Role in New Media”. At the core of this presentation, we’re left with the central theme of email being the “digital glue” that ties all other emerging and established interactive media outlets together. Through this presentation he determines that even with all of these stimulating and exciting forms of media in today’s market, email is still the most dominant and essential application used. Here is an overview of some of the highlights of his presentation:
- 92% of all internet users read and send email on a daily basis.
- For ever dollar spent on email marketing in 2007, there is a return on investment of $48.29.
- It is the only common medium that ties all avenues of social networking together.
Compelling stuff indeed.
This presentation was part one of a three-part series by Greg. Stay tuned for the impending installments. See the presentation slides here.
Oh, and thanks to Tamara for pointing this out!
Posted by MindComet on Jul. 22, 2008