MindComet

WELCOME TO MOE’S!

I received this Moe’s email from a friend who forwarded it over to me. Even though I HATE their burritos (mostly due to their cardboard-esque “tortillas”), this email is compelling enough to make me re-consider patronizing the establishment again.  If I can find one, that is.  The majority of the Moe’s locations in central Florida have all been shut down within the past 3 months.  Hmm… I wonder why?  Maybe it’s because their employees obnoxiously scream “WELCOME TO MOE’S!!!!“ every time a new patron walks in? Or maybe it’s just the lackluster food?

At any rate, the $2.00 off coupon call to action may just convert me.  It’s persuasive and it may just convince me to give them a

seventh chance.

All in all, this is a well-executed offer-based email.  One element I loved were the tag-lines and call to action. I love the “HMMM, NOT A BAD DEAL FOR JUST CLICKING OPEN.“ tag line.  Not sure if “clicking open” is the correct verbiage, but i know what they mean.  I’m very surprised they didn’t have enough foresight to include their own trackable forward to a friend button to see exactly how ‘viral’ their email becomes.

Now I’m in the mood for some mexican food. Tijuana Flats anyone?

View Comments

Posted by MindComet on Dec. 12, 2008

In Gym Sign Up

A few coworkers have been attending combat class among others classes at a local gym near our office.  Ive been itching to check it out the last couple of weeks however have not come prepared with proper attire.  I finally went last night and signed up for a week free trial to see what the gym has to offer with no intention of joining.  I really have no desire to join a gym as I have other gym accessibility however upon filling out my free trial membership I was asked for my email.  I made it through the combat class and upon opening my mail this morning noticed I had a message from the gym waiting for me. 

So every night the gym must compile all trial member email addresses and send them the offer message as I received it at 12:16 am.  I had to admit, I was surprised to see a communication from them so I opened it to see what the message entailed.  It was an offer based incentive with time related motivation tied in.  If I came back to the gym within 7 days (which is the duration of the free trial) I could get 4 week money-back guarantee and 3 free introductory training sessions with a certified professional trainer valued at $150 with my new membership. 

The email ended with a few specific bullets around the benefits of the gym and what makes it unique. 

Although the message was a typical offer email the gym has the right idea in regards to encouraging and increasing their memberships.  Will I sign up because of it, most likely not because of my circumstances however if I was actually interested in joining a gym, they might had just received a new member.

View Comments

Posted by MindComet on Jul. 15, 2008