MindComet

Gmail Unveils Multi Pane Viewing

Being the masters of all things related to email organization, Gmail has yet again outdone themselves.  They now have a new feature which allows users to simultaneously view multiple panes within one window.  You can save searches based on labels, which makes Gmail even more efficient for existing users and appealing for non-converted.

All you have to do is activate Gmail Labs, then enable Multiple Inboxes and click saves changes.

From there enter the “code” of your label by searching for “label:coworkers”.  Anything that’s tagged with “coworkers” will pop up in a separate pane.  It also allows you to integrate multiple searches such as “is:drafts OR is:sent”.

With labels & themes, and now with multiple panes, Gmail is undoubtedly paving the way for the ultimate in email personalization.

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Posted by MindComet on Feb. 06, 2009

Personalization No No

I received my first email today from the pop up sign up email form I was talking about the other day.  They used my name in the email 13 times!  Every paragraph either started with my name or ended with my name.  It’s great if your email platform has the capabilities of personalizing your messages but its not great if you abuse the function. 

I was reading Emma’s Top Ten Email Trends today where her 6th trend fits here.  The message should be more personalized than just Dear Name, however that doesn’t mean you should stick the person’s name where ever possible within the email copy.  One easy way of doing this is by leveraging additional personal preference information or data stored in your CRM about your customers.  Provide them with content relevant to their interests and your customers will read the content within your emails opposed to counting how many times their (my) name was used.  And just for the record, the used my last name twice .  Lastly - why did they have to use my name, 13 times, isn’t that bad luck?

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Posted by MindComet on Mar. 06, 2008