MindComet

An Intelligent Way To Clean Your Opt-In List

The email below shows that you don’t always have to make your subscribers jump through hoops for general feedback. Big Cartel sent this email to their entire opt-in list asking if they wanted to continue receiving messages in the future.

It’s engaging, simple and effective in communicating to users that if they want to remain on the list, they don’t have to do anything. But if you want to unsubscribe, the call to action is “right here”. The vibe I get from this send is “No hard feelings. Don’t be ashamed because we’re certainly not”.

In the body above the do-or-die call to action, they openly admit that they haven’t really sent out any emails, which is why they’re double-checking to make sure you still want to get messages from them in the future. It’s smart and proactive on Big Cartel’s part.

What do you think about this method of list hygiene? Would you have done the opposite and made the subscriber click through and fill out their preferences?

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Posted by Bryan Quilty on Nov. 18, 2010