Oct28
target, knowing your audience
Target Misses the Mark
I’ve never bought anything from target.com. So why would they think this email would apply to me?
This seems to be a botched, misdirected send, doesn’t it? The entire message simply does not apply to me. From the copy “click on the item below” to the absence of any items to the missing related products, this email was an undeniable misfire. I should not have received this email. Period.
I can’t tell if this was a system generated hiccup or a manual mishandling. Either way, a corporation like Target with their breadth of resources should not be experiencing issues like this. Although, they did recently run into some hot water about an offensive costume for sale in their online store. Seems like they need to re-evaluate some things and get their ducks in a row.
Posted by Bryan Quilty on Oct. 28, 2009
Interesting… I’m very interested in knowing how many people this went to exactly.
Posted by Bryan Quilty on 11/18/2009 02:31 PM