Jul11
harvey dent, viral email marketing, the dark knight
The Dark Knight Email Marketing
Since March of this year, the marketing team behind The Dark Knight have been blasting emails promoting a variety of topics such as the DA election of Harvey Dent, an assignment mission from Lt. Gordon, and now an email from The Joker himself. See below:
The most interesting thing about the last email is that it screams SPAM and yet, it still managed to get through and land in my inbox. Look at it… all undercase, one-word From name… and “humanresources” is very vague and ultimately spammy. And the content is merely a link to reserve preview tickets and “HA HA HA ha ha ha HA ha ha HA” written over and over.
The marketing company (especially their email team) behind this entire viral push deserves some major praise. Especially considering that I used one of my Yahoo! addresses to receive all email communications—and we all know how difficult they can be on deliverability issues—every email was delivered.
One thing to be learned from all of this is to get in the good graces of all major email providers such as Gmail, Yahoo and Hotmail.
Posted by MindComet on Jul. 11, 2008