MindComet

WordPress Unveils Email Service

Bloggers who’ve struggled with implementing an email newsletter into their blog can rest easy. Wordpress—with assistance from Feedburner—have developed a plug-in for their users that allows them to set-up and send emails from the convenience of their dashboard. It works exactly how you’d imagine… The newsletters take posts & snippets of content from their blogs and update their users via the inbox. The service also provides access to statistics like click through rates, open rates and the like.

Granted, there are competing email services specifically for blog, but aren’t free. The other service providers have many more capabilities than what Wordpress is offering at the moment. For right now this is a bare-bones method of delivering updates straight to the subscribed users. Although, I’m sure the developers at Wordpress will continue to improve this feature over time, especially if the majority of their users adopt it.

An announcement like this won’t overwhelmingly effect top-tier ESPs, but I have to imagine that this will definitely impact their acquisition of small businesses. And something like this should be seen as a threat to those ESPs who specialize in small businesses or individuals for the majority of their revenue stream. With such pro-active solutions as this, it’s no doubt that Wordpress is one of the biggest blog platform providers out there. A free service like this will only help maintain their dominance in the blogware market.

If you have a Wordpress blog, you can find out more on implementing your newsletter here.

View Comments

Posted by Bryan Quilty on Oct. 09, 2009