Using the existing Yakult characters and referencing the 'Shirota strain' was mandatory. But with the help of a banging Donna Summer soundtrack, we managed to make it fun.
"Eat cheese, Gringo!" When your brief is 'Flavour so big you can see it' - why not have a gunfight on top of a biscuit?
The Sydney Morning Herald wanted a strong CTA on this special Spring offer. Subscriptions soared as a result.
ING DIRECT tasked me with making their financial services products sound more human and friendly. This clip was produced to appear on their blog.
Qantas and UNICEF teamed up with a very important message for all travellers. The fabulous Geoffrey Rush stepped in as talent.
There were three print executions and a TVC in this campaign in which McCormick threw down the gauntlet to their competitors.