Terms of Use

Last updated: June 2025

These terms explain how you can use Email Marketing Voodoo (emailmarketingvoodoo.com) and what you can expect from us in return. We’ve kept them short and in plain English. By using this site, you agree to them.

Who we are

Email Marketing Voodoo is an independent content website about email: email marketing, email service providers, deliverability, and the tools and practices around them. In these terms, “we”, “us” and “our” mean this site. “You” means anyone reading or using it.

We are not affiliated with, endorsed by or sponsored by any email platform, inbox provider or software company we write about, unless we clearly say otherwise on a specific page.

Using our content

Everything we publish is for general information and personal use. You’re welcome to:

  • Read, bookmark and share links to our pages
  • Print or save a page for your own reference
  • Quote a short excerpt with clear credit to Email Marketing Voodoo

Please don’t:

  • Republish whole articles or large sections on another site, newsletter or product
  • Remove credits or present our work as your own
  • Scrape, bulk-copy or feed our content into automated systems to build competing products
  • Sell or repackage our content

Unless we say otherwise, the writing, graphics and layout on this site belong to us and are protected by copyright. If you’d like to use something in a way not covered here, ask us first.

Not professional advice

We write about topics that touch on law, technology and business, including anti-spam rules, consent and privacy regulations, DNS records like SPF, DKIM and DMARC, and sender reputation. Our articles explain how these things generally work. They are not legal, compliance, financial or technical advice for your specific situation.

Email rules differ between countries, and providers change their requirements often. Before you make decisions that carry real risk, such as importing a contact list, changing authentication records on a live domain, or relying on a particular consent method, check the official documentation and speak to a qualified professional where it makes sense.

Accuracy and changes to content

We work hard to get things right and to keep our pages current. Even so, email platforms update their features, pricing and policies without warning, and mistakes happen. That means:

  • Details such as prices, plan limits, feature lists and screenshots may be out of date by the time you read them
  • We may update, correct or remove any content at any time without notice
  • We don’t guarantee that any page is complete, accurate or suitable for your needs

If you spot an error, tell us. We’d rather fix it than leave it up.

External links and third-party services

Some pages mention or point to other websites, tools and services. We include them because we think they’re relevant, but we don’t control them. We aren’t responsible for their content, availability, security, privacy practices or terms. Your use of any third-party site or service is between you and that provider.

Trademarks

Product names, company names, logos and brands mentioned on this site belong to their respective owners. Names such as Gmail, Outlook, Mailchimp or any other platform we discuss are used only to identify the products we’re writing about. Mentioning them doesn’t imply any partnership, endorsement or connection.

Acceptable use

When using this site, you agree not to:

  • Break any applicable law or regulation
  • Try to gain unauthorised access to the site, its servers or any connected systems
  • Interfere with how the site works, including through malware, excessive automated requests or attempts to overload it
  • Use any part of the site to send spam or collect other people’s personal information
  • Submit anything unlawful, abusive, misleading or that infringes someone else’s rights through any form or feature we offer

We may block access for anyone who doesn’t follow these rules.

Availability

We aim to keep the site running smoothly, but we can’t promise it will always be available, error-free or free of interruptions. We may change, pause or shut down any part of the site at any time.

Limitation of liability

In plain words: you use this site and act on its content at your own risk.

The site and everything on it is provided “as is”, without warranties of any kind. To the fullest extent the law allows, we are not liable for any loss or damage that comes from using the site or relying on its content. That includes lost data, lost revenue, damaged sender reputation, blocked campaigns, account suspensions with email providers, or any other direct or indirect loss.

Nothing in these terms limits any liability that cannot legally be limited.

Privacy

How we handle any personal information is covered in our Privacy Policy, which you can find on this site.

Changes to these terms

We may update these terms from time to time, for example when we add new features or when the law changes. When we do, we’ll change the “Last updated” date at the top of this page. If you keep using the site after an update, you accept the revised terms. If you don’t agree with them, please stop using the site.

Contact

Questions about these terms, or want to report a mistake or a concern? Use the contact options provided on this site and we’ll get back to you.