Email News
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Email Marketing Teasers: How to Build Buzz Before a Launch
An email teaser is a short “something new is coming” message you send to your existing subscribers about a week before a launch, followed…
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Is Email Marketing the New Word of Mouth?
Partly, yes. Email still spreads by word of mouth when people forward a message they care about, but its real strength in 2026 is…
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Email as an Essential Part of the Consumer Way of Life
Yes, email is still part of everyday life for consumers, and it reaches more people than it did in 2005. The Radicati Group puts…
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How Not to Survey Your Subscribers
If you survey your subscribers, respect their time. Tell them up front how long it takes. Offer a small, real incentive. Screen people out…
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Rok Hrastnik Interview, Part 1: Targeted Email Messaging That Changes Behavior
Targeted email works best when each subscriber gets content that fits what they told you and what they do: where they signed up, what…