Design & Copy

When Borders closed in 2011, its liquidation emails dropped the brand people knew, put the store locator in the footer, gave no end date…

As of November 2026, you still can’t count on HTML5 video playing inside an email. The main clients where it can play are Apple…

Most of your subscribers now read email on a phone, so design for a one-thumb, small-screen reader first: one column, body text of 14…

Most marketing email is now opened on a phone. Apple Mail and Gmail lead Litmus’s email client market share data by a wide margin,…

Designing an email to look like your Facebook Page can still grow your audience there, but today the goal is followers, not “likes.” Facebook…

Background colors don’t get more people to open your email. What they do is keep it readable and on-brand when images are blocked, and…

A welcome email should go out within minutes of signup. One that arrives a year late is really a cold email to someone who…

The best way to clean an opt-in list in November 2026 is to send inactive subscribers a short, honest check-in email that makes leaving…

No. As of November 2026, email marketing hasn’t stalled, but it is harder to do well. In Litmus’s 2025 State of Email research, 35%…

Very Short List launched in 2006. Its founders were Kurt Andersen (co-founder of Spy magazine), Simon Dumenco, Michael Jackson, Tim Nolan, Emily Oberman and…