Deliverability

What You Can Bring to the Table During Your Next Email Marketing Meeting

The best idea for your next email marketing meeting in November 2026 is a plan that keeps your mail in the inbox: authenticated sending,…
Will Inbox Unsubscribe Buttons Reduce Spam Complaints?

Yes. An unsubscribe button inside the inbox gives readers a quicker way out than the spam button, so fewer of them file complaints. The…
Does Marking an Email “Not Spam” Improve Sender Reputation?

Marking an email “Not spam” does count. Gmail, Yahoo Mail and Outlook.com all learn from it, but mostly for the person who clicked it.…
Double Double Opt-in: When One Signup Sends Four Emails

Double opt-in is still the cleanest way to build a list in November 2026, but one signup should trigger one confirmation email, even when…
Outdoor Retail Email Templates and the Sales Offer in the Preheader

Putting a sales offer at the very top of an email, in the preheader next to the “view in browser” link, is now normal…
Microsoft’s Hotmail Update: Sweep, Graymail Filtering and Trusted Senders

Hotmail no longer exists as its own service. Microsoft moved every Hotmail account to Outlook.com between July 2012 and May 2013. Sweep, the 2010…
The Welcome Message and Double Opt-In

With double opt-in, your welcome email should go out after the subscriber clicks the confirmation link, and it should not read like a second…
NHL Network Scores Big With Animated JPGs

Animated images still work in email in November 2026. Apple Mail, iOS Mail, Gmail and Outlook on the web and on mobile all play…
Who Is Victoria Knight-McDowell?

Victoria Knight-McDowell is the California schoolteacher who created Airborne, the vitamin and herbal supplement sold for years in boxes that read “Created by a…
CAN-SPAM Act Updates: The FTC’s 2008 Rule and What Applies Today

The rules the FTC finalized in 2008 are still the CAN-SPAM rules today. One advertiser can act as the single “sender” in a multi-advertiser…