Email Strategy

A band newsletter that arrives with a broken album-art image, then lands again three hours later with no subject line and missing copy, is…

Yes, you need one. As of November 2026, every marketing email should carry a clear opt-out method, your valid postal address and honest sender…

To measure email success in November 2026, look past open rates. Track click-to-open rate, conversions from clicks, leads, revenue and orders per email delivered,…

A bigger email list is not a better list. In November 2026, Gmail, Yahoo and Microsoft Outlook.com judge you on authentication, spam complaints and…

Email works best as a conversation. You ask subscribers what they want, you tell them about changes before they run into them, and you…

Setting expectations means telling people at signup what you’ll send, how often, and why, and then sticking to that schedule. In November 2026 this…

A/B testing is still the cheapest reliable way to learn what makes your subscribers click, buy or unsubscribe. It only works if you change…

Renting an email list is still a poor way to get results in November 2026, and it is now riskier than when this post…

Facebook did open its messaging system to ordinary email. In November 2010 it gave users an @facebook.com address, then retired the service in February…

Reebok‘s old sign-up form let new members rate their interest in each sport on a slider from 1 to 10, pick favourite colours and…