Email Strategy

Engaging Users with Trash Talk in Email

Trash talk works in email when it comes from real members, ties to a live competition, and ends in one clear action, such as…
Email and Social Media Living in Digital Harmony for Your Brand

Email and social media still work best as one system in November 2026. Your social channels bring in new subscribers. Your email list gives…
Hold True to Your Offer: Why Your Welcome Email Has to Deliver What the Signup Form Promised

If your signup form promises coupons, the first email after signup has to include a coupon that still works. A dead offer in a…
Pre-Checked Boxes: What Is the Question Really Asking?

Leave every marketing consent box unchecked, and word it so that ticking it means “yes, send me email.” A reversed box, where ticking means…
Do You Believe in Harvey Dent?

“I Believe in Harvey Dent” was a fake political campaign for The Dark Knight. 42 Entertainment ran it for Warner Bros. as part of…
The Week of Mistakes: Common Email Errors and How to Prevent Them

The email mistakes that do the most damage are still the ones a basic pre-send check would catch: exposed recipient lists, broken personalization, duplicate…
Show Me, Don’t Tell Me: Why a Welcome Email Has to Prove Its Promise

If a welcome email calls a new subscriber a “valued customer,” the same message has to show it. That means a real offer, a…
Quiksilver Sent the Same Welcome Email 3 Days in a Row: What Went Wrong

A new subscriber should get one welcome email straight away. Any follow-ups should each bring something new, like a preference prompt, a best seller…
Is Texting Taking Over How Teens Write Email?

As of November 2026, texting and chat have won the everyday conversation among teens, but email hasn’t gone away. It is where school, jobs,…