Design & Copy

Good-Looking Emails: Classic Designs From the NHL, Apple and MacHeist

A good-looking email does one job: it puts one strong idea across in a layout people can read at a glance, and its call…
Why Did You Get This Email? How to Explain One-Off Messages to Subscribers

People usually get an email they don’t remember asking for because they signed up with one brand, and then the parent company or a…
Leveraging Twitter (Now X) for Your Email Marketing Campaigns

You can still share your email campaigns on X, the platform that used to be Twitter. It remains a cheap way to get each…
Transactional Emails Can Have a Big Impact

Why a separate thank-you email stands out Most thank-you messages are folded into the order confirmation, receipt, shipping notice or download email. A thank-you…
B2C Black Friday Email Wrap-Up

The standout emails, good and bad NHL / NY Rangers. Sports fans might wince at the design, but the call to action is strong.…
Email Design Showcase: Three Standout Emails and What They Teach Today

Strong email design still comes down to three things: one clear message, a call to action people can find and tap, and live text…
Email Sign-Up Process Done Right: The Newegg Example

A good email sign-up process asks for as little as possible, tells people exactly what they’ll get, and sends a confirmation or welcome email…
Beginning of the End at the MarketingSherpa Email Summit

The MarketingSherpa Email Summit ran from February 24 to 26, 2008, at the InterContinental Hotel in Miami. A full day of email marketing sessions…
Partnerships and Email: Liberty Travel’s Co-Registration Wedding Campaign

A partner email program still works best the way Liberty Travel ran this one: a partner collects opt-ins, and the signup triggers an automated…
Testing and Segmentation to Avoid Full Email Boxes

To get noticed in a crowded inbox, send fewer emails that matter more. Split your list by behavior and interest, test one thing at…