Design & Copy

Testing and Segmentation to Avoid Full Email Boxes

To get noticed in a crowded inbox, send fewer emails that matter more. Split your list by behavior and interest, test one thing at…
Email Marketing Summit Day Two: Shorter Subject Lines and Choosing the Right Vendors

Day two of MarketingSherpa’s February 2008 Email Summit in Miami produced two takeaways: write short subject lines, and a small team can run strong…
Live from the MarketingSherpa Email Summit in Miami

The best lesson from that first day in Miami still holds in November 2026. Before you send anything, ask why you are sending it:…
Miami, Here We Come: MarketingSherpa’s Email Summit and the Dirty Dozen Newsletter Mistakes

This post was written a few days before MarketingSherpa’s 2008 Email Summit, held February 24 to 26, 2008, at the InterContinental Hotel in Miami.…
B2B Email Marketing Budget Survey

In November 2026 there is still no standard share of a B2B marketing budget that goes to email. The most-cited benchmark is Gartner’s 2026…
Is It Possible to Apologize Too Much in Email Marketing?

Yes. One apology email for a real problem builds trust, but a run of “We’re sorry” messages that each come with a discount starts…
Editorial Calendars for Email Campaigns

An email editorial calendar is a dated plan of every send for the year. For each send day it sets the content deadline, the…