Design & Copy
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How Well Do You Know Your Customers?
You show customers how well you know them every time you send an email that matches what they actually did. A post-purchase survey should…
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Why Does Microsoft Hate Us So? Outlook’s Word Rendering Engine Explained
Classic Outlook for Windows still uses Microsoft Word to render HTML email in November 2026, so the limits that annoyed designers in 2007 still…
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US Mobile Email Usage Is Building Steam
By November 2026, reading email on a phone is the default in the US. About nine in ten US adults own a smartphone, according…
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Email Rendering Issues
Email rendering issues happen because every email client reads HTML and CSS in its own way. Classic Outlook for Windows still uses Microsoft Word…
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Open Me, Open Me: How to Write Subject Lines That Get Your Email Opened
Whether your email gets opened depends on three things readers see before they click: the sender name, the subject line and the preview text.…
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HTML Email Coding Best Practices
In November 2026, solid HTML email is still built the same basic way: nested tables with fixed widths, inline styles, images that carry width,…
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It’s Cyber Monday and My Inbox Goes to Show It
Retail subject lines from that Cyber Monday These are the retail subject lines that arrived that day, exactly as written: Lands’ End: WOW! FREE…
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Retention: When Email Recipients “Just Aren’t That Into You”
Subscribers who haven’t clicked, bought or replied in roughly 3 to 12 months (shorter if you send daily, longer if you send monthly) should…
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Email Newsletter Advertising Measuring Cup: How to Measure the Ads in Your Newsletter
As of November 2026, the best way to measure a newsletter ad is by what readers do after they see it: unique clicks on…
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Body Background Images Can Add Depth To Your Email
Why background images went out of favor For years the standard advice in email design was to remove background images entirely. The reason was…