Design & Copy

You saturate your subscribers when the same person gets several emails from you within minutes or hours because they sit on more than one…

A forward-to-a-friend link still pays off in November 2026. It reminds readers to share, it tells you how often they do, and it stops…

If an email invites subscribers to an in-store event, segment your list by store or ZIP code. Then put the nearest store, the class…

Yes. If you publish a copy of each campaign on your own domain, every send leaves a crawlable page on your site, and the…

Emails break at non-standard DPI settings in classic Outlook for Windows, meaning every desktop version that renders with Microsoft Word, from Outlook 2007 through…

Short, plain, edited copy still wins in 2026. Readers give an email about 9 to 10 seconds on average, according to Litmus engagement data,…

Windows Live Hotmail no longer exists. The service it became, Outlook.com, still accepts mail for every @hotmail.com, @live.com and @msn.com address. As of November…

The simplest survey that works in an email is still a row of numbers where each number is its own link. A reader clicks…

Outlook 2010 shipped in 2010 still rendering HTML email with Microsoft Word, and every classic Outlook for Windows since then has done the same,…

A simple email with one idea, one image and one clear action still gets read in a crowded inbox, and in November 2026 that…